Client account figures are blurred to protect our client's data. This is a real deliverable we built for Sakoon Nutrition.
THE SLATEPREPARED FOR SAKOON NUTRITION · JULY 2026

Seven videos. Sixteen statics. One plan.

The full first flight. Every video owns a different angle: benefit education, consolidation, the 72-hour mechanism, heritage pride, the mascot, the discovery story, and adherence. Each card shows where it came from and the full script broken into working parts. The statics aren't specs, they're already made, details below.

7 videos
3 winner rebuilds + 4 new angles, no two alike
16 statics
Produced, plus a 6-slide review carousel
<$20
The cost-per-purchase target (from $33)
01 · HOW THIS SLATE WAS CHOSEN

Three rules, no theory.

Winners get rebuilt, not cloned

Your proven ads each get one true iteration: same engine, new story, plus the close most of them never had. Cloning is what wore them out last time.

Every video owns one angle

Consolidation, mechanism, heritage, adherence, discovery. No two videos argue the same thing, so they never compete for the same person twice.

Formats you can actually ship weekly

Everything here is animation or b-roll + VO: production lanes with no creator dependencies, no waiting on talent.

02 · THE SEVEN

Source → angle → reference → script.

Gold spine = rebuilt from a proven winner. Blue spine = new angle. Click any card. Every script line is labeled by job (hook, retention hook, proof, objection, offer) and is editable: click a line, type, and it saves on this device automatically. Export everything with the button in the top bar.

THEIR $18 WINNER
FORMAT TEMPLATE
Why this ad

The listicle is the most proven device in your account: the $18 benchmark and the 152-day evergreen both run on it. Rebuilt on the rapid template: a title that never leaves the screen, numbered captions, one point per breath, and the offer landing like a hard cut after point ten. But every point is a real spoken sentence, not a fragment, so it sounds like a person talking fast, not a robot reading bullets.

Hook options editable
H1

If black seed oil is sitting unused in your cabinet, pay attention, because these are a different story. Ten things they actually do.

H2

Ten things black seed gummies actually do. Number six is why your grandmother already knows.

H3

You bought the oil, you hated it, you quit. Here's the ten things you're missing.

The script editable — click any line and type
HOOK

If black seed oil is sitting unused in your cabinet, pay attention, because these gummies are a different story. Here's ten things they actually do.

POINT 1

One, energy. That crash you hit in the middle of the afternoon starts leveling out, and you get through the day without negotiating with yourself.

POINT 2

Two, your joints. Give it about three weeks, and the stairs stop being a whole event.

POINT 3

Three, digestion. That heavy, bloated feeling after dinner calms down, and you actually feel light when you leave the table.

POINT 4

Four, your skin. The angry patches settle, and people tend to notice it before you do.

POINT 5

Five, hair and nails. They come in stronger, and honestly, ask anyone who's a month in.

POINT 6 · RETENTION HOOK

Six, and this is the big one, immunity. This seed has been in Muslim homes for fourteen hundred years, and your grandmother never needed a study to know why.

POINT 7

Seven, focus. That fog that rolls in after lunch just lifts.

POINT 8

Eight, it's halal certified with no gelatin, so for once there's nothing on the label you need to go and double-check.

POINT 9

Nine, it actually tastes like honey. Anyone who's tried the oil knows exactly why that matters.

POINT 10 · PRODUCT

And ten, every bottle is standardized at two percent thymoquinone. That's the compound doing all of this work, and almost nobody else measures theirs.

OFFER + CTA

Right now it's buy one get one free, and you get ninety days to feel it or your money back. That's the whole ad.

Delivery

One point per breath, but every point is a full sentence with air in it. Title never leaves the screen. The offer enters abruptly after point ten, like a hard cut, not a wind-down.

Scene-by-scene direction for this script is delivered separately. Once the script and format are approved, the full shot directions go straight to your designer or editor.

THEIR 152-DAY EVERGREEN · PIXAR-STYLE ANIMATION
Why this ad

Your longest-living ad is already Pixar-style animation, so the format is proven on this account. The angle here is genuinely different from every other card: not what black seed does, but why the five-bottle routine always fails. It opens on a belief challenge, which your audience has never seen from this account, and resolves as relief.

Hook options editable
H1

Please stop believing a healthy family needs five different supplement bottles.

H2

Five bottles in her cabinet. She only needed one.

H3

The reason your supplement routine keeps failing isn't discipline. It's arithmetic.

The script editable — click any line and type
HOOK

Please stop believing that a healthy family needs five different supplement bottles.

SETUP

Because I know exactly what that cabinet looks like. There's a multivitamin somebody stopped taking, a B12 from last Ramadan, a turmeric that's already expired, and one person in the house, usually mom, who's supposed to keep track of all of it.

RETENTION HOOK

And here's what nobody tells you. The reason the five-bottle routine fails isn't the supplements, and it isn't discipline. It's that no one on earth can keep five separate habits going at once.

PRODUCT

Which is exactly why this is two gummies from one bottle. Black seed for steady energy, real honey, and the vitamins that actually matter, halal certified, all inside one habit you can actually keep.

PROOF

Give it two weeks. That energy dip right around maghrib, when dinner still has to get made, starts leveling out. The mornings feel less heavy. And nobody had to remember five different things to get there.

OBJECTION

Now, if you're thinking two gummies can't replace a whole shelf... that's kind of the point. It's not replacing everything. It's replacing the four bottles nobody was finishing anyway.

OFFER + CTA

It's buy one get one free right now, with ninety days money back. Simplify the shelf, and watch what her evenings look like in two weeks.

Delivery

Warm narrator, a knowing tone in the first line, never scolding. The cabinet is the recurring visual anchor. Pixar-style character consistent in every scene.

Scene-by-scene direction for this script is delivered separately. Once the script and format are approved, the full shot directions go straight to your designer or editor.

THEIR 72-HOUR AD
Why this ad

This structure holds attention better than anything in your account: two-thirds of engaged viewers reach halfway. We keep the timeline engine and give it a new cold open, the label flip everyone does in the aisle, which their best identity ads proved converts. Two proven devices, one video.

Hook options editable
H1

That move where you flip the bottle over in the aisle? Do it with black seed oil, and the label still won't tell you the one thing that matters.

H2

Don't buy black seed oil until you hear about the 72-hour rule.

H3

I'm going to hold your hand when I say this: the black seed oil in your cabinet is unused because it tastes terrible.

The script editable — click any line and type
HOOK

You know that move where you pick up the bottle, flip it over, and stand there scanning the label in the middle of the aisle? Do that with black seed oil, and the label still won't tell you the one thing that decides whether it works. It's called the 72-hour rule.

SETUP

Because black seed genuinely is powerful. It goes after all the stuff living in your gut that shouldn't be there. But most people take it wrong, they quit inside a week, and then they blame the oil.

RETENTION HOOK

So let me walk you through what actually happens when you take black seed with raw honey, hour by hour.

PROOF

In the first twelve hours, the thymoquinone starts working on everything your gut has been holding onto, and you won't feel much yet. That's normal, don't panic. By hour twenty-four, the bloating starts easing off, and that heavy after-dinner feeling gets noticeably lighter.

PROOF

Hour forty-eight, your body kind of stops fighting itself, and people say sleep just comes easier. And then hour seventy-two. This is the one. The energy comes back, the fog lifts, and this is the part people write the reviews about.

OBJECTION → PRODUCT

Now, here's the catch. You have to actually take it three days in a row, and the oil tastes so bad that most people never make it past day one. Which is exactly why these are gummies. Black seed and honey, two percent thymoquinone, and they genuinely taste like something you'd want to eat.

OFFER + CTA

There's a ninety-day guarantee on the bottle. So run your own seventy-two hours, and see what your afternoons feel like by this time next week.

Delivery

Measured, confiding, like a friend saving you money. The flip is silent for the first beat, then the VO lands. Hour markers spoken slowly and shown big. The timeline owns the pacing.

Scene-by-scene direction for this script is delivered separately. Once the script and format are approved, the full shot directions go straight to your designer or editor.

THE FORMAT · PIXAR-STYLE ANIMATION (their proven lane)
STYLE RANGE · AI ANIMATION
Why this ad

Heritage is the deepest motivation no ad in this account has touched with pride instead of preaching. The prophet-quote versions historically drew flags; continuity and family memory carry the same weight with none of the risk. Runs on the animation format your account already proved.

Hook options editable
H1

There's a seed your family never stopped using.

H2

Science just caught up to your grandmother.

H3

Please stop treating black seed like a trend. It's been in Muslim kitchens for fourteen hundred years.

The script editable — click any line and type
HOOK

There's a seed your family never stopped using.

SETUP

Fourteen hundred years, in every Muslim household. Your grandmother kept it in the kitchen, not in some medicine cabinet, because to her it wasn't a supplement. It was just... what you did.

SETUP

And then everybody got busy, right? The cabinets filled up with bottles nobody ever finishes, and somewhere along the way, the seed got left behind.

RETENTION HOOK

But here's the funny thing. Science finally caught up to your grandmother.

PROOF

That compound inside black seed, it's called thymoquinone, and it's now one of the most studied natural molecules on earth. It steadies your energy, it calms your gut, it protects what needs protecting. She knew all of that without a single study.

PRODUCT

So we just made the tradition easier to keep. Black seed and honey, in a gummy that actually tastes like it should. Halal certified, standardized at two percent, so every bottle really delivers.

PAYOFF

Your grandmother was right. And now there's a version your kids will actually take.

OFFER + CTA

It's buy one get one free right now, with a ninety-day guarantee. Keep the seed in the family.

Delivery

Unhurried narrator, warm pride, zero lecture. Let the images carry the years. Music swells once, at “your grandmother was right.”

Scene-by-scene direction for this script is delivered separately. Once the script and format are approved, the full shot directions go straight to your designer or editor.

THE FORMAT · TALKING PRODUCT MASCOT
Why this ad

Personification turns product education into a friendly recommendation: an unexpected talking bottle is a scroll-stop, and the character is repeatable across dozens of future ads. It carries the transparency message with charm instead of gravity.

Hook options editable
H1

Assalamu alaikum. I'm your black seed.

H2

Yes, down here. On the shelf you keep walking past.

H3

Your grandmother and I go way back.

The script editable — click any line and type
HOOK

Assalamu alaikum. I'm your black seed. Yeah, down here, on the shelf you keep walking past.

SETUP

So, your grandmother and I, we go way back. Fourteen hundred years, give or take. She took me for energy, for her gut, honestly for pretty much everything.

PROOF

And it turns out she was onto something, because scientists eventually studied what's inside me and gave it a name. Thymoquinone. I've got two percent of it, standardized, in every single bottle, and most gummies out there can't say that.

OBJECTION → PRODUCT

I'm halal certified. There's no gelatin in me. There is nothing inside me you'd need to google, and you can flip me over and check. I've got nothing to hide.

RETENTION HOOK

Oh, and I taste like honey now. The oil days are over. We don't talk about the oil days.

OFFER

Take two of me a day, give it two weeks, and see how you feel. Right now I'm buy one get one free, and if I haven't earned my shelf space in ninety days, full refund. No hard feelings.

CTA

Go on. Put me in the cart. Your grandmother would.

Delivery

Playful, confident, a little cheeky. The greeting is warm and properly said: “Assalamu alaikum.” The bottle has a personality: proud of its heritage, mildly offended it took you this long.

Scene-by-scene direction for this script is delivered separately. Once the script and format are approved, the full shot directions go straight to your designer or editor.

THE FORMAT · SEARCH-PROOF AD
Why this ad

Opens on a search screenshot, which earns the dwell time Meta rewards, but the body is now a first-person story instead of an information dump: a narrator discovers the trend, then realizes their own family never needed the search. Cheapest video on the slate to produce and iterate.

Hook options editable
H1

Why is everyone suddenly googling black seed?

H2

The internet just discovered something that's been in your mother's kitchen forever.

H3

This search is up again this year. My family could have told you why.

The script editable — click any line and type
HOOK

Why is everyone suddenly googling black seed?

STORY

Because I noticed it too. It's almost two in the morning, I'm deep in one of those search spirals, and there it is again. Black seed. The searches keep climbing, this year more than ever.

PROOF

And when you actually open the results, it's all there. Energy. Digestion. Immune support. And one compound that keeps showing up in study after study, called thymoquinone.

RETENTION HOOK

But here's the part that got me. My family never needed to google any of this. There's been a jar of these seeds in my mother's kitchen my whole life. The internet is just now discovering something we somehow stopped taking seriously.

OBJECTION

Now, the catch, because there's always a catch. Most black seed products don't standardize the compound that actually does the work. So people search for black seed, and then they buy a name with a random dose in it.

PRODUCT

These are standardized at two percent thymoquinone in every bottle, halal certified, and they taste like honey instead of regret.

OFFER + CTA

It's buy one get one free right now, with a ninety-day guarantee. The internet finally caught up. Your family was just early.

Delivery

First person, curious, slightly conspiratorial, like sharing a find with a friend. The emotional turn lands on “my family never needed to google this.” Screenshot on screen a full 4 seconds so people can read it.

Scene-by-scene direction for this script is delivered separately. Once the script and format are approved, the full shot directions go straight to your designer or editor.

THE ACCOUNT'S B-ROLL + VO LOOK
Why this ad

The caregiving opening image is the strongest scroll-stop in your account’s history, and this rebuild gives it an angle nothing else on the slate touches: not what the product contains, but the fact that he actually keeps taking it. Every gatekeeper has watched a supplement die in the cupboard after nine days. This speaks straight to that.

Hook options editable
H1

When my husband started dragging through his days, I did what we all do. I became the researcher.

H2

The multivitamin lasted nine days. These, he refills himself.

H3

Nobody appoints you the family researcher. You just wake up one day and you are.

The script editable — click any line and type
HOOK

When my husband started dragging through his days, I did what we all do. I became the researcher.

SETUP

And we tried everything. The multivitamin lasted nine days. The powder that was supposed to change our lives sat in the cupboard after exactly one smoothie. He'd start strong every single time, and by the next week, I was the only one who remembered the routine existed.

THE TURN

Then I brought home a bottle of these, honestly half because they're halal certified and I was tired of checking everything. And something different happened.

RETENTION HOOK

He took them himself. Every morning. Without me saying a single word. Because they taste like honey, and taking two gummies isn't a project.

PROOF

Week one, he stopped napping after work. Week three, I watched him take the stairs without the sigh. And now, I promise you, he steals mine.

OBJECTION

Because here's the thing nobody tells you about supplements. The best one isn't the one with the longest ingredient list. It's the one that actually gets taken, every day, without a fight.

OFFER + CTA

It's buy one get one free right now, with ninety days money back. Get the bottle he'll actually finish.

Delivery

First person, story pace, soft humor. The opening scene is sacred, do not touch it. The turn lands on “he took them himself.” The emotion is her relief, not the product.

Scene-by-scene direction for this script is delivered separately. Once the script and format are approved, the full shot directions go straight to your designer or editor.

03 · THE STATICS

Already made. Use them, or hand them to your designer.

We didn't stop at specs. The statics are produced: thirteen on one locked brand identity, three raw native-style pieces, and a six-slide review carousel built from your real customer reviews, quoted word for word. Run them as they are, or treat them as finished art direction for your designer, whichever you prefer. All sixteen are below, full size.

Halal Black Seed Gummies · the direct one
“Is it halal?” comes first
The Sunnah Seed
Don't take our word for it · verified reviews
Not all black seed is built the same
Try This · editorial type wall
Steadier energy, weekly routine
Whole-body work · benefit map
2%, standardized · batch chart
Steady energy in 72 hours · collage
Thymoquinone · museum macro
Two gummies. Steady energy all day.
Your energy starts in your gut
Real customers, real words · lo-fi
“best gummies i've ever had” · lo-fi
“haven't had to google it” · lo-fi

The review carousel — six slides, one story.

Cover hooks with the product, four real customers tell the timeline in their own words, and the closer hands over the offer. Quotes untouched, typos and all.

1 · Cover
2 · day one
3 · a few days in
4 · first bottle
5 · three months
6 · your turn
04 · THE NEXT STEP

If these are good, you can start running again.

These are the creatives and the angles we've taken, built from what your account has already proven, and we think they'll work really, really well. Review the seven scripts and the sixteen statics above. Once you give the word, we hand over the complete final files: every static in 1:1 and 9:16, and scene-by-scene direction for every approved script, ready for your designer or editor.